A social media campaign is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability.
Once you’ve defined who your target market or ideal type of prospect is, the next step is determining what type of social media posts would resonate best with that audience.
We strive to make it as simple as possible to locate pre-approved content that aligns with the campaign you have in mind. For example, if you’re wanting to start a campaign around retirement planning, we have an array of content you can share in regards to retirement planning ranging from videos to impactful images and detailed articles.
The Social Media team is always available to discuss how to best reach this audience and to help you establish a plan for sharing content. To learn more, reach out to your Stifel Social Media team.